Sunday, July 21, 2013

Nando's promotes Joost van der Westhuizen in its print ads

South African Rugby Hero

Nando’s, the famous South African eatery, has built up a great reputation for its print ads, which can be somewhat controversial at times. But recently they chose to feature a photograph of Joost van der Westhuizen as the focus of their national promotion. Joost, who holds the title as being one of Springboks South Africa’s most talented players, is now known throughout the country as the former rugby player who is fighting a life threatening disease. It has been only two years since he was diagnosed with Motor Neuron Disease (MND). 

Keeps on Giving

Joost van der Westhuizen, aged 42, is a former scrumhalf for the Springboks but is now confined to a wheelchair as the disease slowly works its way through his body. Instead of giving up, however, he has courageously formed the J9 foundation to help raise support and awareness for others suffering from the disease. Through his own experience with MND, he is able to make a huge difference for those living with the disease as well as their families and caregivers. 

Number One Player

During the ceremony, Nando’s CEO Geoff Whyte handed over a framed copy of the ad that recognises Joost’s efforts and charitable contributions. In addition, Whyte gave R100 000 as a donation to Joost’s J9 foundation. According to Whyte, "Joost has now earned the status of legend for a second time.” He adds that at Nando’s, “Number 9 will always be our number one.”

Learning from Illness

Joost van der Westhuizen credits his illness with teaching him what is important in life. He states that he is fortunate to have the time to right some wrongs he made in his lifetime and to get material things in order. He has overcome many physical obstacles to help others. 

Taking part in the ceremony to honour Joost was Gavin Varejes, South African Rugby Legends Association’s president. 

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